Thursday, February 26, 2015

Granite Gear Hires Hartford Sales Group to Reinforce West Coast Territory

Granite Gear, award-winning manufacturer of legendary backpacks, packing systems and travel gear, announces today their partnership with The Hartford Sales Group. The team is joining Granite Gear’s sales force with four reps in California, Arizona, Nevada and Hawaii.

For over 30 years, the highly esteemed sales agency has represented some of the top outdoor brands in the industry including Adidas Outdoor, Five Ten, PowerBar, Feetures! and Timex. The Hartford Sales Group, managed by Larry Hartford, has an extensive network that includes outdoor stores, travel goods stores and sporting goods stores. With their reach to more than 600 accounts, Hartford will help grow the Granite Gear brand, and ensure that the right stores are carrying the best and most innovative backpacks and travel gear on the market.

“It is very exciting to align with such an energetic, driven group of reps who support our brand on the West Coast,” states Rob Coughlin, Granite Gear VP of Sales. “The team comes equipped with years of experience and expertise in the outdoor industry and an innate understanding of our brand.”
Hartford Sales Group is a dedicated group of reps that focuses on building long-lasting relationships and offering personalized service to each customer.

“We have been very fortunate to represent some of the most quality and innovative lines in the industry, and work with people who share our work ethic and love for the outdoors – and Granite Gear fits right into that culture.  We look forward to the journey,” said Larry Hartford.
This new partnership, effective immediately, will continue to help drive Granite Gear forward as a top backpack manufacturer in the world.  For more information about The Hartford Sales Group, please email Larry Hartford at

Friday, February 20, 2015

Granite Gear Announces Partnership with North Brand Agency

Granite Gear, award-winning manufacturer of cutting-edge outdoor and lifestyle products, is pleased to announce their partnership with Portland, Oregon-based brand agency North for the upcoming year.  Effective immediately, North will assist Granite Gear with marketing strategy and creative campaigns as the company continues to make waves in the outdoor industry.

In the past year, Granite Gear has delved into the adventure travel market with the release of their Cross-Trek Collection and has revolutionized the school backpack market with their technical Campus Collection.  The brand has continued to add versatility to their offerings with the addition of lightweight packable duffels. North will be pivotal in developing messaging that speaks to Granite Gear’s Two Harbors, Minnesota heritage and to the consumer who needs quality technical gear for their travels and adventures.

“We have made huge strides in developing a product line that touches every corner of the outdoor and adventure travel markets,” says Rob Coughlin, Granite Gear’s VP of Sales and Product Development.  “We’re thrilled to be partnering with North so that we can share the unique story of our brand and continue to reach a blended outdoor audience.”

About North
North is an independent advertising agency that creates fans for good brands. We're in love with creativity, and believe fans are earned, not bought. So we think less like traditional marketers and a little more like musicians who care about results. 

We work in a big, open, light-filled space in beautiful Portland, Oregon, designed for smart, curious people to think, make, do their best work, collaborate, grow, have fun, be honest and kind to each other.